Everything related to experiment building is on the Design tab, and always available.
As soon as you create your experiment, the setup element is added automatically. It's also the first thing your participant will see, it includes consent to participate, a camera check and a guide on what to do during the eye tracking part. Here you can choose the language of the setup sequence.
Give your experiment a unique name to make it easier to find later on.
On the left hand side you can find the global settings for the experiment.
There you can switch between device types and preview how it will look on your participant's screen. Please note, that you can choose only one device type per experiment. If you want to conduct the same experiment on different devices you will have to create a new experiment per each device type.
Below you can find the experiment ID, which you will need if you ever require technical support.
Gaze data, mouse clicks and emotion analysis are parameters that can be collected for media and shelf elements.
Preview and quick preview
Quick preview excludes setup and calibrations; use it to test and adjust your experiment. Click preview to see how it would look through the participants' eyes.
Consider providing the participants with instructions before each task, informing them about the nature of the task and the time given to complete it. However, depending on the goal of your experiment, you might choose to not reveal the time constraint to your participants. For more ideas, check out our article on writing effective instructions.
Adding a media element creates a container where you can upload images and videos. Accepted formats include png, jpg, mov, mp4 up to 500MB.
If you choose to upload several images at the same time, each one will get its own separate container. To replace a media element without resetting its settings simply click on the X in the top right corner and upload a new one.
The major setting for media is duration. Images can be displayed from 1 to 99 seconds, while video duration is set to the actual length of the video. You can also choose to allow the participant to advance to the next screen before the time runs out. We recommend to keep your experiment under 5 minutes total.
By default, your media elements are set to fit to the participant's screen but you can choose to make your images scrollable.
As soon as you add media or shelf elements, the system adds the calibration and validation elements. Depending on the design of the experiment, additional check points might be inserted to maintain the quality of the gaze data. All these points are added automatically and cannot be removed or moved to another place.
With a shelf element you can test product designs on a shelf that randomizes the placement of the products. All you have to do is upload the product images; the randomization of products on the shelf and drawing of Areas of Interest will be done automatically.
You can upload png or jpg up to 50MB for each file, but keep in mind that uploading too many large images might slow down loading on the participant screen.
Groups allow you to randomize elements and create more complex experiments. This is similar to a folder where you put items and set the order in which they are displayed.
It is possible to add any element to the group, be it instructions, media, shelf, question or another folder. For folders within folders, two levels of nesting are supported. You can choose to randomize the order and number of folder elements shown.
You can create three types of questions: multiple choice, matrixes and text boxes.
Multiple choice questions provide respondents with multiple answer options and allows for a single response only by default. You can tick "Allow multiple responses" if more than one answer is allowed. To prevent order bias you can choose to randomize the order of choices. To pin a single choice to the bottom of the list regardless of randomization choose to 'Add "other"'.
The text box is usually used to collect short answers. If you need the respondents to give you longer answers, just increase the size of the text field.
A matrix question is best used to ask multiple questions that should be rated on the same scale. Just like with multiple choice questions, you can randomize the order for both rows and columns as well as allow multiple responses.
For all questions types you can bolden or italicise the text of the question to emphasise a specific part.