Go to new experiments and select the Video A/B template template.
Give the experiment a name and select a recorder type for your experiment. Webcam for testing with an online panel or Hardware for central location testing (at your office, outside the store or perhaps at the mall).
You are now ready to edit the template. Hit the “Design” button in the bottom right corner to get started.
The template begins with a couple of screening questions used to identify your target audience.
By enabling Screen-out you can control and define your target audience. You are free to remove or add your own questions to the template. Just be mindful of the total number of questions; the more specific your target is the harder it will be to find your audience.
The first two questions regarding gender and age could be useful even without screen-out enabled. This will allow you to split your data based on age groups and/or gender.
Giving short and simple to understand instructions is key when it comes to webcam eyetracking. The goal is to get the participants through the instructions as soon as possible; to maximize the probability of successful eyetracking recordings for your experiment.
Upload your different version of your video ad. Respondents will randomly be shown one of the videos.
If respondents are online using webcam a maximum duration of 60 seconds is recommended.
After seeing the video the respondents will answer three questions to measure brand recall, likability and purchase intent.
Remember to set Link to Media for each question to make sure the respondents answers are linked to the video they saw.