Go to new experiments and select the the template you wish to use.
Give the experiment a name and select a recorder type for your experiment. Webcam for testing with an online panel or Hardware for central location testing (at your office, outside the store or perhaps at the mall).
You are now ready to edit the template. Hit the “Design” button in the bottom right corner to get started.
Screening participants
The template begins with a couple of screening questions used to identify your target audience.
By enabling Screen-out you can control and define your target audience. You are free to remove or add your own questions to the template. Just be mindful of the total number of questions; the more specific your target is the harder it will be to find your audience.
The first two questions regarding gender and age could be useful even without screen-out enabled. This will allow you to split your data based on age groups and/or gender.
Instructions
Giving short and simple to understand instructions is key when it comes to webcam eyetracking. The goal is to get the participants through the instructions as soon as possible; to maximize the probability of successful eyetracking recordings for your experiment.
Example instructions in the embedded display template:
Example instructions in the Display A/B Test:
Embedded Display
This test is designed to measure the effectiveness of your ad in context, in our case by letting participant read an article on a news site and measuring their attention and engagement with the ad.
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Take a full page screenshot of a news article suitable for your audience.
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Use an image editing tool to position your ad on the screenshot.
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Create different copies for different ad versions you want to test.
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Upload each and allow participants to randomly see 1 out of multiple designs to A/B test your ad designs in the same context.
By selecting Webpage you will allow respondents to scroll up and down to explore the landing page.
Be mindful of the duration setting. Depending on the objective and the instruction you give to the respondents 15 seconds can be more than enough.
After exploring the webpage respondents answer a questions to measure brand recall.
Write your brand and competitors in the answer choices. You can add up to 10 different choices.
Remember to set Link to Media as this will track which ad design the respondent was randomly exposed to.
Display A/B Test
A/B test different ad design versions to evaluate size, dimension and placement of key elements in your ad.
Upload one or multiple ads to your experiment and randomly show each participant from your target audience a closeup of one of the designs. Recommended exposure is 5 or 7 seconds.
Right after the exposure to the ad in closeup a simple survey question is asked to measure visual appeal, relevance and purchase intent.
Use the Link to Media drop down list to link the respondents answers to the image randomly seen.
