What is a JavaScript?
A JavaScript is a text-based programming language used to allow a webpage to become interactive.
What does Sticky use JavaScripts for?
Using a JavaScript allows us to connect the Sticky eye tracking into a third party survey tool with a seamless experience for the users. When programming your online survey you can add a page where you’d wish for the eye tracking to begin and plug in the snippet provided by Sticky.
Why is using a JavaScript the recommended approach instead of a redirect link?
When using a redirect link the user is responsible for clicking a link, opening a new tab, completing the eye tracking then navigating back to the original tab. This can cause users to get lost and never return to the original survey. With the JavaScript the eye tracking will open in an iFrame on the current screen, take them through the eye tracking exercise and return them where they left off. The user will not need to click or navigate on their own.
How do I program the JavaScript snippet into my survey?
We have written out step by step directions for you on how to customize the script to work in any platform that accepts JavaScript snippets.
Can I pass through a respondent ID using a JavaScript?
Yes, the sticky platform will accept and capture the ID you send through and our system will return it after the eye tracking has finished.
What happens to participants who do not complete the eye tracking?
Our system will return all respondents back to your survey platform with either a success or a failure status. You can then decide whether you want to allow those participants to continue or not.
Can participants go through different rounds of eye tracking within the same study?
Yes, participants can enter multiple eye tracking sessions within the same study, however, it is important to not over exhaust them. Each eye tracking round will require participants to calibrate, but for sessions after the initial you can skip the consent form and informational screens (Directions are located in the programming document).
Tips & Tricks to remember:
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All study links need to be launched on a secure page for the eye tracking to work properly. This means the beginning of the URL will look like https instead of http.
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Participants may complete the eye tracking but drop out later on in the survey. In this case the participant would be considered complete in Sticky but a partial in the survey platform.