Go to new experiments and select the the template you wish to use.
Give the experiment a name and select a recorder type for your experiment. Webcam for testing with an online panel or Hardware for central location testing (at your office, outside the store or perhaps at the mall).
You are now ready to edit the template. Hit the “Design” button in the bottom right corner to get started.
Screening participants
The template begins with a couple of screening questions commonly used in packaging studies. Make sure to update them to fit your case before you begin fielding. For example, by changing [Product Category] to milk or liquid hand soap.
Hit the arrow in the corner to open the view below, then hit the edit button to update the question.
Explanation of the screen-out logic in the example above:
- Participants that do not select [Brand A, Your brand] will not move to the next question/task. They will be screened out.
- Participants that select [Brand A, Your brand] and additional brand/-s will move to the next question/task. They will not be screened out.
- None of the above cannot be combined with other choices, participants will be screened out.
By enabling Screen-out you can control and define your target audience. You are free to remove or add your own questions to the template. Just be mindful of the total number of questions; the more specific your target is the harder it will be to find your audience.
The first two questions regarding gender and age could be useful even without screen-out enabled. This will allow you to split your data based on age groups and/or gender.
Instructions
Giving short and simple to understand instructions is key when it comes to webcam eyetracking. The goal is to get the participants through the instructions as soon as possible; to maximize the probability of successful eyetracking recordings for your experiment.
What should your instruction be? Consider your market strategy. Who is your target audience? What do you want to achieve or measure? Brand recall? Brand recognition? Salience?
There are three types of instructions that work well in a Sticky shelf test:
- Look at the shelf with or without intent (settings: 7 or 10 sec, advance on time)
- Click on the product you want to purchase (Settings: 10 or 15 sec, advance on click or time)
- Find and click on a specific brand/product. (Settings: 10 or 15 sec, advance on click or time)
Building your shelf
Placing your designs in a shelf reveals how well your design versions stand out amongst competitors and gives an indication of visual saliency.
Click on Add items to select your images from your folder and start building.
Tips and tricks
- Add PNG files that don’t have any background, for a realistic look in the shelf.
- Crop your image to remove as much of the empty background as possible. This ensures that the AOI is focused on the product and not collecting irrelevant data.
- Keep the file size for each added pack as low as possible. (more items on the shelf means more time to load on the participants screens)
- Consider the number of items and rows you want in the shelf. The shelf and items inside it will be fitted to the participants screen. A 3000x3000 px image might be presented as 900x900 px once in a live shelf depending on number of rows and columns. Sticky will still need to load the full 3000x3000 px, taking longer to load the total shelf.
Packaging in isolation
A/B test different design versions to evaluate size, dimension and placement of key elements in your design.
Upload one or multiple designs to your experiment and randomly show each participant from your target audience one of the designs. recommended exposure is 5 or 7 seconds.
Right after the exposure the template follows up with a simple survey question to measure visual appeal, relevance and purchase intent.
Use the Link to Media drop down list to link the respondents answers to the image randomly seen.
