On the analytics page you see statistics for all participants. In order to segment the data, you need to use the participant IDs, which you can take straight from the Sticky platform or your integrated survey platform.
Follow these steps to filter the data using the participant ID's:
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Identify the group of IDs that you would like to use;
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Copy the Participant IDs for your specific segment;
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Open the Analytics page for your experiment;
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Click "All participants" icon In the bottom toolbar and choose "Create custom group" from the dropdown menu;
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In the window opened give your group a name and paste in those IDs. Make sure they are separated by commas and space;
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Click "Save group". This will update your results, to now only see the results from the participants whose IDs you entered.
You may create as many segment groups as you need.
Note: If you are planning on segmenting your data, you will still need 30 usable sessions per media so be sure to target enough sample.