While creating your playlist you can add in survey questions. Just select "Question", and you will see this window open:
There are several response types:
Single Choice: You are able to type in multiple responses, and the respondent will only be able to select one;
Multiple Choice: You are able to type in multiple responses, and the respondents can select multiple answers;
Single Comment Box: Respondents will have a textbox to type in their responses;
Matrix: You are able to create a table with columns and rows, the respondents will be able to select one response per row.
Link to media
You can link the media you are asking about to the question if you want to organize the responses by media in the report. Tick "Show media with the question" if you want respondents to see the image next to the question.
You can also show an image that is not in the experiment. To do this, choose the "Upload media" option.