Sticky by Tobii Pro is a solution for large-scale quantitative research using eye tracking. The platform is integrated with online survey engines and panel companies with global reach, enabling distributed data collection set up and with a quick turnaround time.
With Sticky you can:
- Test anywhere in the world. Screen age, gender, location, education, employment status and more;
- Get results within hours. The broader your demographic, the faster the results;
- Receive clear answers. No need to have researcher background or technological expertise;
- Base decisions on facts. Remove the guesswork and subjective feedback;
- Shorten your time to market. Test success early and act accordingly;Increase revenue. We let you know how to get attention and get your marketing onto the next level;
- Get cost effective research. Obtain scientific results at just a fraction of the price.
How it works
The platform gathers the data by showing your media to a sample of your target audience, and track their eye movement as they complete a task you assign them.
How to use it
Design your experiment. Follow our templates or design your own custom experiment and upload your creative materials. Any type of digital assets like website content, images, emails, ad creative, videos, package mock-ups or product shelves can be tested.
Test it with real people. Distribute your experiment among your own participants or use integrated third-party panel vendors to recruit the right panelists to participate in your experiment.
Get results. As soon as fielding and processing are complete gaze and clicks data, survey answers are available on the Analytics page.