Media exposure (seconds)
The amount of seconds a stimulus were shown on the respondent's screen.
Number of clicks
The number of clicks which happen within the AOI.
Number of Fixations
The amount of total fixations inside the AOI. Calculation: For all fixations, if the fixation overlaps the AOI in x and y and in time for at least a sub-period of the fixation, increment the number of fixations for this AOI.
Number of Visits
Total number of times respondents visited an AOI. Calculation: The total number of times where a participant had a fixation which was in this AOI and then had at least 1 fixation which was not within the AOI. If they had 2 fixations within the AOI then 3 out then 1 back in, they would have 2 visits to this AOI.
The unique code given to differentiate participants. This code can be passed through from a third party survey platform but if not a random one will be generated for you.
The unique code given by the Sticky platform to differentiate a sticky recording.
Time until noticed (seconds)
The average amount of time it takes for a respondent to see an AOI. Respondents that does not see the AOI will not be included in the statistics. Calculation: For all participants who have at least 1 fixation which overlaps in time and space for at least a sub-period of this AOI, calculate the elapsed time from the onset of the stimulus to the start time of the first fixation where it overlaps with the AOI. Participants who do not see the AOI are removed from the calculation. If an AOI starts after the beginning of the stimulus, fixations which are located inside the AOI before it starts or after it ends are not counted.
Time viewed (seconds)
The average amount of time that a respondent spends on an AOI. If the respondent did not see the AOI, they are not included in the statistics. Calculation: The sum of the (end - start) sub-periods of times for each participant where the fixation overlaps the AOI in X and Y and time for a least a sub-period of the fixation for all participants with the result divided by the number of total participants who had at least 1 fixation within the AOI. If a participant did not see the AOI, they are not included in the statistics.
Time to click (seconds)
The average amount of time it takes for a respondent to click inside the AOI. Calculation: The amount of time between the onset of the stimulus and the first click which is registered / number of participants who clicked at least once.