The Sticky Web Evaluation Tool allows you to run experiments on any live web site and add AOIs for evaluation by simply clicking automatically identified and highlighted items on the pages. The tool also allows you to easily inject your own media – for example ads, images, or videos – to your AOIs.
Note: the recommended browser for Sticky is Google Chrome.
For experiment designers
To begin, add a web element to your experiment. If this is the first time you are using a web element, you will be asked to install a browser extension.
Click on the link (the underlined text), and you will be brought to the official extension page on the Chrome Web Store. Click on "Add to Chrome" to install it.
After adding the extension, refresh the page where you have your Sticky experiment builder. Now the web element prompt will have editing options enabled.
To start using the web evaluation feature and defining AOIs, open the target website and you should see the Sticky Web applet. It appears near the top right of the web page by default, but you can drag it anywhere. Clicking on it expands its menu, allowing you to detect and modify AOIs, add custom media, and more.
Please note that your respondents will need to download the Sticky Participant Extension and complete the experiment on a computer with a Google Chrome browser. When they open the experiment, they will be prompted to install it.
Once installed, the participant will be asked to share their screen so that Sticky can track their activity on the target webpages.
Sticky will ask for their consent before the experiment begins, but it is good practice to make these requirements clear to your respondents before they participate. This can be done before they are asked to participate and/or as part of your instructions.